Senior Living Redefined: Why Amenities Are the New Differentiator in 55+ Multifamily Communities
The outdated image of senior housing as sterile, clinical, and care-driven is quickly disappearing. In its place, a new model has emerged—one that supports vibrant, active lifestyles through thoughtful design and sophisticated amenities.
The Future of Senior Housing: Why 55+ Communities Are Outperforming Traditional Multifamily
Senior living has evolved beyond basic housing to become strategic investment opportunities. According to the "Emerging Trends in Real Estate 2025" report, senior housing ranks among top investment prospects, outperforming traditional property types. Today's 55+ communities prioritize accessibility, safety, and wellness through thoughtfully designed amenities that support independent living. With baby boomers controlling 52% of America's wealth ($75 trillion) and their population growing by 4.5M between 2024-2030, purpose-built communities with fitness centers, wellness programs, and robust social activities are seeing higher occupancy rates and lower turnover. Is your portfolio positioned to capitalize on this demographic shift that's redefining multifamily living for older Americans?
Practical Priorities: The Amenities That Win Over Family Renters
For families in the rental market, practical amenities aren’t just preferences—they’re essentials.
Beyond the Basics: What Young Adult Renters Really Want in Their Apartment Communities
Smart technology and remote work amenities have shifted from perks to prerequisites in multifamily housing.
A New Era for South Los Angeles: What’s Driving the Market’s Maturity?
South Los Angeles has been steadily transforming since around 2015, evolving from an overlooked district into an increasingly sought-after multifamily investment destination.

VIZ: HUD FY 2025 Small Area Fair Market Rents (SAFMR) - Sec.8 RCS 150% Threshold
Investigate this page to search for rental rates by city or zip code and utilize them in the mandatory market rent threshold test for Rent Comparability Studies - these numbers will be effective for any Rent Comparability Study (RCS) signed by the owner’s appraiser on or after May 1, 2023. Investigate this page to search for rental rates by city or zip code and utilize them in the mandatory market rent threshold test for Rent Comparability Studies - these numbers will be effective for any Rent Comparability Study (RCS) signed by the owner’s appraiser on or after May 1, 2023.
Mapping the Shift: Where Offices Are Becoming Homes
Developers in the U.S. are increasingly converting underused office spaces into residential apartments, transforming urban office districts into mixed-use communities. In Q1 2024, nearly 70 million square feet of office space was being converted, with over 60% focused on multifamily residences. Cities like Cleveland, Houston, and Philadelphia are leading this trend, driven by high vacancy rates and aging buildings. Despite challenges like high conversion costs, growing government support is propelling this movement, offering a solution for revitalizing downtowns and addressing the housing shortage. Across the US, a significant shift is underway as developers increasingly convert underused office spaces into residential apartments. This trend, gaining momentum over the past year, is transforming urban office districts into vibrant mixed-use communities. According to CBRE, nearly 70 million square feet of office space was undergoing conversion to other uses in Q1 of 2024, marking a…
How Walkability Drives Value in Hartford's Multifamily Market
In Hartford, high walk scores are linked to increased rental premiums, with tenants favoring neighborhoods that offer easy access to amenities, transportation, and cultural attractions. Data shows that walkability significantly boosts rental values, especially for two-bedroom units. Areas like Clay Arsenal and Northeast, set for substantial multifamily development, are well-positioned to benefit from this trend. For investors, properties in walkable neighborhoods represent valuable assets with strong rental potential. Understanding this correlation can help investors make strategic decisions and support Hartford's urban revitalization.
Paved Paths, Rising Returns: The Walkability Effect in North Philly East
Philadelphia's real estate market is seeing premiums for walkable neighborhoods like Fishtown, Fairmount, and Norris Square. Norris Square, in North Philadelphia East, is revitalizing due to its walkability, local amenities, and improved infrastructure. Norris Square Park enhances community connection. These features attract developers and investors, anticipating higher rental demand.
Discovering Convenience: The Appeal of Walkable Neighborhoods in Upper Manhattan
Central Harlem is emerging as a prime example of this shift, offering a walkable lifestyle with amenities like independent bookstores, cafes, and local shops. Historically, areas like SoHo and Tribeca have been known for their walkable luxury, but Central Harlem now offers a comparable experience with the added benefits of a strong sense of community and potentially lower rents. This trend reflects a broader change in renter preferences across the city, with Central Harlem poised to become a leading destination for those seeking a pedestrian-friendly and vibrant neighborhood. The prestige of a coveted Manhattan address has always been a major factor in rental decisions. But a new contender is vying for renters' attention – walkability. Central Harlem exemplifies this trend, offering a compelling alternative to traditional Manhattan hotspots, while showcasing the rising importance of walkable neighborhoods across New York City.

Unlocking Value: How Smart Technology is Transforming Rental Properties
Greystar's 2024 Design Survey highlights a transformative shift in multifamily housing, where smart technology amenities have evolved from luxury features to essential drivers of property value. Modern renters are showing strong preference for properties equipped with controlled access systems, smart locks, and integrated property management technologies. For property owners and investors, strategic implementation of these smart features delivers multiple benefits: commanding higher rental premiums, reducing operational costs through improved energy efficiency, and minimizing maintenance expenses through preventative monitoring. As the smart home market continues its rapid growth, multifamily properties that embrace comprehensive technology integration are positioning themselves as market leaders, achieving stronger occupancy rates and improved operational efficiency in an increasingly competitive landscape. In today's competitive rental market, technology-driven amenities have evolved…
Midtown's Momentum: Detroit's Fastest-Growing Development District
Detroit's Midtown district is experiencing unprecedented growth, transforming from its historic Cass Corridor roots into a thriving urban center. This 3.3-square-mile neighborhood showcases robust development activity, highlighted by the $377 million Mid project near Whole Foods and successful mixed-income developments like Brush Watson. Anchored by Wayne State University and the Henry Ford Health System, Midtown combines cultural amenities, including the Detroit Institute of Arts and Detroit Symphony Orchestra, with modern transit infrastructure through the M-1 Light Rail project. The district's special zoning designation and strong foundation support are attracting developers, while maintaining a balance of market-rate and affordable housing options. As Detroit's premier development district, Midtown demonstrates how strategic urban planning and community investment can create sustainable neighborhood revitalization.
Opportunity Corridor: The Road Reshaping Cleveland’s East Side
Cleveland’s Opportunity Corridor is revitalizing the city’s east side, transforming underutilized areas into thriving communities. Completed in 2021, this $330 million project connects University Circle with I-490, enhancing connectivity and driving multifamily development in Fairfax, Kinsman, and Slavic Village. More than a roadway, the corridor integrates pedestrian and bike paths, fostering sustainable urban design. Key developments, including mixed-income housing and the Fairfax Market, are bridging economic divides and addressing food insecurity. With ongoing investments in site redevelopment and job training, Cleveland’s Opportunity Corridor is a national model for equitable growth and urban renewal.
Cincinnati’s Adaptive Reuse Movement: A New Vision for Downtown
Cincinnati’s adaptive reuse sector is a small but impactful part of its multifamily market, representing about 10% of downtown units. While new developments dominate, adaptive reuse projects like The Provident and Textile Apartments highlight the potential for office-to-residential conversions to stabilize occupancy and drive rent growth.